Adriana Lima Named Global Ambassador for Desigual
Posted on April 17, 2014
Brazilian model Adriana Lima has been named the global ambassador for Desigual. Adriana will also be face of the brand for its Spring/Summer 2014 and Fall/Winter 2014 seasons. She will appear in a TV ad that will air in Europe.
Desigual is based in Barcelona, Spain. It was founded in 1984 and its celebrating its 30th year. The company now has 425 stores in 109 countries. The company's slogan, "La Vida es Chula," means life is cool.
Borja Castresana, managing director for Desigual, says in the announcement, "Adriana will be an excellent 'la vida es chula' ambassador because she reflects our values and represents Desigual women who are confident, optimistic and full of life. Our goal is to have all women in the world identify with our philosophy."