Adriana Lima Stars in Kia World Cup Ads
Posted on June 21, 2014
Adriana Lima stars in a series of World Cup commercials for Kia Motors America. The supermodel also starred in Kia's 2012 Super Bowl ad, called Drive the Dream. Soccer is referred to as "futbol" in the ads.Michael Sprague, executive vice president of sales and marketing for Kia, says in a statement, "Soccer's popularity in the U.S. is growing rapidly and as Official Automotive Partner of the World Cup we have a unique platform to showcase two of Kia's most popular vehicles to the sport's passionate and diverse fan base across the country. The reaction to Adriana Lima's appearance in 'Drive the Dream' was overwhelming, and with the World Cup being staged in her home country of Brazil and her love for the game it was a natural fit to partner again and add a bit of glamour and humor to our 'futbol' campaign."
Adriana helps compare American football with soccer in the commercial below. She arrives at a high school football practice in a Kia vehicle and emerges in a black dress holding a World Cup ball. She says, "In my country this is football" and then kicks the ball directly at one of the unsuspecting players. She transforms a man cave in another Kia ad, see here. Take a look:
Adriana also showed off her soccer skills in an Instagram video. She's wearing more sensible footwear in the Instagram video than she does in the Kia commercials.