Alessandra Ambrosio and Cherokee Launch New Clothing Brand
Posted on February 5, 2013
Alessandra Ambrosio and Silver Sunrise, LLC have announced a partnership with Cherokee Inc. to launch a new lifestyle brand called ale by Alessandra. Cherokee says the brand will launch with a women's apparel collection designed and curated by Alessandra.
Alessandra said in a statement, "I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders."
The collection will feature bohemian-styled jackets, dresses, blouses, leggings and denim, all in bright colors. It will also include prints with embellished details. It will make its debut in 2014. Here are sketches of some of the looks from the upcoming collection: