Alessandra Ambrosio Launches Ale by Alessandra Collection
Posted on March 16, 2014
Brazilian model Alessandra Ambrosio has launched her own fashion collection. The collection, Ale by Alessandra, is the result of a partnership between Cherokee Inc., Alessandra and Silver Sunrise, LLC. The bohemian themed collection is being sold at Planet Blue. It includes dresses, shorts, tank tops, blouses, skirts, cropped tees, jumpers and more. The new collection has a website at alebyalessandra.com.
Cherokee Inc. ceo Henry Stupp, said in a recent statement, "Alessandra is an international icon, a confident, active professional and is known around the world for her amazing fashion sense. Our global sales team and professional brand managers are thrilled to be working with Alessandra and Silver Sunrise, LLC to build a successful fashion lifestyle brand."
Alessandra told E! that she has always wanted her own line. She says, "I always wanted to create my own brand...I wanted to do something that would make women feel good." She describes the collection as "boho chic" and "very Brazil meets Malibu."