Amy Adams is the New Face of Max Mara
Posted on July 18, 2014
Amy Adams is the new face of Max Mara. She models the brand's 2014 Fall/Winter accessories campaign, which was photographed by Mario Sorrenti in New York City. The campaign has the tagline, "Timeless is now."
Amy poses with the new Max Mara Signature Bag in the photograph above. She wears two coats in the campaign. Amy looks terrific in the darker brown coat which really helps feature her red hair and blue eyes. Amy also models eyewear in the accessories campaign. Take a look:
Max Mara says Jennifer Garner's campaign was a big success, which explains why they are going with another top actress for the 2014 campaign. Giorgio Guidotti, President of public relations for Max Mara, told WWD that the feedback they received on Jennifer's campaign was "excellent both in terms of sell-in and sell-out, and in terms of credibility."
Max Mara wanted to continue the A-lister trend with the 2014 campaign and Amy is perfect. She is pretty, well-liked by moviegoers and she has five Oscar nominations, four for Best Supporting Actress plus last year's Best Actress nomination for her role in American Hustle.