Associated British Foods to Bring Primark Clothing Brand to U.S.
Posted on April 24, 2014Associated British Foods is bringing its fast fashion Primark clothing and accessories brand to the U.S. The company announced that it plans to start by opening stores in the Northeast U.S.
ABF says in the announcement, "Primark offers up-to-the-minute fashion at value-for-money prices and has a strong consumer following in nine countries in Western Europe. After extensive research it has been decided to take the concept to consumers in the USA."
The first store will located in a 70,000-square-foot space in the Burnham Building, which is currently undergoing renovations. The building is located at Downtown Crossing in Boston. The store is scheduled to open at the end of 2015. Additional stores will open in other locations in 2016. Pinmark also plans to build warehouses to support its U.S. stores.