Barnes & Noble Acquires Some Borders Intellectual Assets

Posted on September 16, 2011

Borders LogoBarnes & Noble grabbed the bulk of Borders' intellectual assets at an auction today. The assets included customer information and the domain name. It is not certain that Barnes & Noble's asset purchases included the domain name, but it appears likely as Barnes & Noble dominated the bidding.

When a retailer goes out of business the assets, including trademarks and domain names, are sold. For example, the and websites still operate today with the retailer's original logos, but the websites are run by new owners. If Barnes & Noble bought they will probably just redirect users to its website rather than continue to operate the domain.

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