Beatrix Ong to Develop Luxury SpongeBob SquarePants Collection

Posted on June 22, 2014

Beatrix Ong holds a SpongeBob SquarePants doll

Nickelodeon and Viacom have announced that London-based designer Beatrix Ong will be developing a luxury collection of SpongeBob SquarePants products. The products will include apparel, accessories and more. The collection will released in spring/summer 2015.

Beatrix says in a statement, "Anyone who knows me well, knows I love SpongeBob. The collections will imbue some of SpongeBob's fun sensibility into high fashion products; being able combine two of my favourite things in this way makes this project an absolute joy and an honour to work on."

Nickelodeon says they cut a five-year deal with Beatrix. Some of the products will include purses, mbags, smartphone covers, wallets, notebooks, bed linens, serveware, shirts, dresses and swimwear.

SpongeBob by Beatrix Ong logo

Beatrix shared a drawing of SpongeBob and Patrick in heels on her Instagram account:

Photo: Nickelodeon
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