Caribou Coffee Launches Giant Pinterest Board in Mall of America
Posted on February 5, 2014
Caribou Coffee created a giant Pinterest Board that is currently on display inside the Mall of America. The 64-foot-tall Pinterest Board is located in the Rotunda in Mall of America in Bloomington, Minnesota. The board will be on display through February 13.
At the Living Pinterest Board visitors can immerse themselves in interactive "pins" created by Caribou. One of the features is a Caribou Photo Booth that features life-size props that shoppers can use to create photos and share them with their followers. A giant Caribou Coffee mug is also on display.
Caribou used the enormous Pinterest Board to promote its new Real Inspiration Blend of coffee. Caribou created the Real Inspiration Blend after calling on its Pinterest fans to share what inspires them. Caribou roasters than created the unique new coffee blend after being inspired by the images and captions.