Cristiano Ronaldo Joins Tag Heuer as Global Ambassador
Posted on May 8, 2014
Cristiano Ronaldo has joined Tag Heuer as brand ambassador. The Real Madrid star was signed to a long-term partnership. The exact length of the deal was not specified. Ronaldo joins other Tag Heuer ambassador athletes and celebrities including Maria Sharapova, Jenson Button, Sebastien Ogier, Cameron Diaz and Leonardo DiCaprio.
Ronaldo says in a statement, "TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy."