Fitbit Partners With Tory Burch for Accessories Collection

Posted on January 9, 2014

Tory Burch Fitbit accessories drawing

Fitbit has partnered with designer Tory Burch for an upcoming Fitbit Flex accessories collection. The Fitbit Flex is a wireless activity and sleep-tracking wristband that was first announced at CES 2013. Tory Burch will develop a collection of ccessory wristbands and necklaces for Fitbit Flex, including pendants, bracelets and wristbands.

James Park, ceo and co-founder of Fitbit, said in the announcement, "From the beginning, our success has come not only from offering innovative technology, but from our attention to design, taking into consideration that one-size does not fit all so partnering with Tory Burch makes perfect sense. We are thrilled to give our users another way to stay active and show off their style at the same time."

The collection will be available in Spring 2014. The accessories will work with Fitbit Flex trackers.

Image: Fitbit

More from Shoppers Shop

  • Amazon Prime Day 2017 Will Run 30 Hours Starting July 10th

  • Bella Hadid Models Bulgari Fall/Winter 2017 Serpenti Handbag Collection

  • NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim

  • Grizzly Bears Help Test Durability of Outdoor Products

  • Style Dotcom Site Now Forwards to Farfetch

  • Lidl Grocery Retailer Launches in the U.S., Partners With Heidi Klum