Frito-Lay Launches Chocolate Covered Potato Chips

Posted on November 5, 2013

A bag of Lay's wavy chocolate cover potato chips

Frito-Lay has launched chocolate covered potato chips. They cost $3.49 for a 5-ounce bag. The bag says Lay's wavy original potato chips dipped in milk chocolate and pictured two chocolate covered chips. The chips are being sold at Target stores for a limited time.

A spokesperson for Lay's told Businessweek that the new chips are targeted at millennial women. The chips could become a permanent part of the Lay's line if they are hit.

Photo: Frito-Lay
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