Frito-Lay Launches Chocolate Covered Potato Chips
Posted on November 5, 2013
Frito-Lay has launched chocolate covered potato chips. They cost $3.49 for a 5-ounce bag. The bag says Lay's wavy original potato chips dipped in milk chocolate and pictured two chocolate covered chips. The chips are being sold at Target stores for a limited time.
A spokesperson for Lay's told Businessweek that the new chips are targeted at millennial women. The chips could become a permanent part of the Lay's line if they are hit.