Gap's Spring 2014 Campaign Features Emerging Artists
Posted on February 21, 2014
Gap has enlisted emerging artists to star in its Spring 2014 campaign, called "Lived-in." The campaign was photographed by David Sims. The artists featured in the campaign include recording artist Theophilus London (pictured above), singer-songwriter Birdy (pictured below), singer-songwriter Anna Calvi, actor RJ MItter, actress Julia Garner, Swedish photographer Lina Scheynius, and singer-songwriter and producer Ernest Green (aka Washed Out).
The campaign showcases the Spring 2014 collection designed by Gap creative director Rebekka Bay. Rebekka says, "For spring, we've recognized the brand's iconic pieces – khakis, denim and tees – as the focal points, and through the feel of the fabric and shade of colors, brought 'Lived-In' to life through design. We've created a complete and cohesive collection for all divisions that goes beyond any one product category and any one customer."