HauteLook Launches Sole Society Shoe Membership Site

Posted on April 17, 2011

Sole SocietyHauteLook, a flash sale site, has expanded into shoe. The retailer recently launched Sole Society, which is a shoe membership site promising a "monthly personalized selection of stylish, high-quality shoes." The site, which costs $49.95 a month, will offer members a shoe selection based on a style quiz. It is using the tag line, "style that's solely yours."

Adam Bernhard, CEO of HauteLook, says, "We are constantly seeking new ways to serve and delight our HauteLook members, and shoes are consistently the most requested category. With Sole Society, we can offer women access to on-trend shoes every day of the year, in an exciting and personalized way."

HauteLook was acquired by Nordstrom in February in a $180 million stock deal. This is the first launch since the recent acquisition.

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