Jennifer Lopez to Launch 20th Fragrance in October

Posted on September 1, 2013

Jennifer Lopez Jlove fragrance campaign

Jennifer Lopez will launch her 20th fragrance, JLove , in October. Some of Jlo's previous fragrances can be found on Coty says Jlo's very first fragrance, Glow, generated $100 million in sales in its first year.

Jennifer talked to WWD about her business relationship with Coy, Inc. She says, "They understand my brand and they understand who I am. They've let me creatively drive what the product is going to become eventually. They've really let it come from me, and then they take it to the next level. I think that's what a great partnership is - understanding each other and letting everybody use their strengths."

JLove is a fruity floral fragrance with a musk base. It is sold in a bottle with a leopard print top. The fragrance will be sold exclusively at Kohl's, where Jennifer is also selling her clothing and bedding collections. The campaign for JLove was shot by Mario Testino.

Photo: Coty

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