Julianne Hough, Stephen Curry and Jessica Alba Among Stars of Fruit and Veggies Campaign
Posted on April 8, 2017
FNV was launched in 2015 by the Partnership for a Healthier America (PHA). The organization is using major star power to help encourage people to end more fruits and veggies. Some of the celebrities in the campaign include Julianne Hough, Stephen Curry, Jessica Alba, Kristen Bell, Cindy Crawford, Cam Newton, Victor Cruz, Madison Beer and John Cena.
Celebrities pose with fruits and vegetables in the FNV ads. Jessica Alba has beets for headphones in her campaign ad. Colin Kaepernick holds a pineapple instead of a football while Stephen Curry drains threes and eats peas. Julianne loves oranges and gives them a "perfect ten" in her fruit ad and Madison Beer wears radishes for earrings.
Julianne Hough says, "I hear from my fans and blog readers constantly about their frustrations with making healthier choices and the challenges of incorporating fruits and vegetables into their everyday routines. When I think about the overwhelming amount of marketing power behind less healthy options, I'm proud to support the FNV brand's effort to spark a movement behind fruits and veggies."
Kristen Bell says, "When I make a decision to put my support behind an effort, I look for brands and causes that I can feel proud of as a mom. FNV is exactly that. I think about all of the ads I see for less-than healthy products and how my kids watch what I put on my own plate. So I jumped at the opportunity to endorse fruits and veggies and join this one of a kind campaign."
Stephen and Ayesha Curry also shared a fruit and veggie dunk game in a video from the campaign.