Kaia Gerber Featured in Marc Jacobs Daisy Campaign

Posted on May 8, 2017

Kaia Gerber in the Daisy Marc Jacobs 2017 campaign

Kaia Gerber, daughter of supermodel Cindy Crawford, is the face of a new Marc Jacobs campaign. The campaign is for the brand's fragrance, Daisy Marc Jacobs. The campaign was photographed and directed by Alasdair McLellan. Kaia is holding a large Daisy bottle in the photograph above.

Kaia says in a statement, "I'm thrilled to be the face of Daisy Marc Jacobs - the campaign is playful and light-spirited and that is exactly the way I feel most days. This is my first global fragrance campaign, and I am honored it is with Marc Jacobs, an iconic brand I have known and loved for as long as I can remember."

Kaia is 15 years old. She signed with IGM models at age 13 and has already appeared in fashion magazines that include Vogue, Teen Vogue and CR Fashion Book. The TV campaign features the song "Dream Baby Dream" by Suicide. Take a look:



Polaroid of Kaia Gerber in the Daisy Marc Jacobs 2017 campaign


Photo: Marc Jacobs
More from Shoppers Shop