Lego Introduces Smaller Boxes to Reduce Carbon Footprint
Posted on March 25, 2013
Lego has announced plans to introduce smaller boxes in 2013 to reduce its carbon footprint. The smaller boxes will contain the same amount of Lego bricks. Lego says the change will reduce its annual consumption of cardboard for boxes by about 4,000 tons depending on the number of sets sold. The boxes will also use cardboard that is FSC certified. FSC (Forest Stewardship Council) is an international certificate guaranteeing the cardboard comes from sustainable forests.
Jorgen Vig Knudstorp, CEO of the LEGO Group, said in a statement, "We are introducing the new boxes as an environmental measure, and hope at the same time that consumers will welcome the visible change. We're reducing the size of our boxes because we think it makes sense for shoppers, customers and for our business – and because we harbour an ambition to exert a positive effect on our surroundings. We believe we share responsibility for our planet, the wider community, and the generations who will follow us."