Martha Stewart Partners With Crane's for Wedding Invitations
Posted on March 31, 2009The Berkshire Eagle reports that Martha Stewart has partnered with Crane's for a new line of social stationery products, starting with wedding stationery.
Megan Kuntze, Crane's brand director, tells the Berkshire Eagle, "A particular launch like this is going to be a very slow build to a successful business. It's not going to be overnight. There's a lot of moving parts and pieces to make this successful. It will only really begin to see the light of day in the first quarter of next year. In order to save 2009, it was imperative to make the difficult decision that we made."
Martha Stewart was once featured in a Crane stationery advertising campaign during her modeling days in the 1960s and 1970s. There are some Martha Stewart wedding invitations that show up in Crane.com's database already. Martha Stewart's Pearlized Striae Letterpressed Invitations are pictured above.