National Retail Federation Study Predicts Flat Easter Spending

Posted on March 18, 2013

No growth is expected in 2013 Easter sales. The NRF's Easter Spending Survey, conducted by BIGinsight, is forecasting the average person will spend $145.13 on Easter merchandise, which nearly the same as last year's $145.28.

The biggest portion of family's Easter budgets will go towards food for a special brunch or dinner, with family's spending an average of $45.26 for the meal. Other Easter purchases include clothes ($25.91), candy ($20.66), gifts ($20.82), flowers ($9.49) and Easter decorations ($9.11).

NRF president and ceo Matthew Shay said in a statement, "With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank. And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday."

The study found most people use discount stores for their Easter needs. 63.4% will shop at discount stores, 40.7% will shop department stores, 24.9% will use specialty stores and 21.1% will shop online.

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