Nightline Investigates Fall Frenzy Over Pumpkin Products

Posted on October 18, 2012

Starbucks Pumpkin Spice Latter

There have been many pumpkin products launched this Fall, including lattes, beer, doughnuts, marshmallows, candles and more. Starbucks' highly desirable Pumpkin Spice Latte is pictured above. There has even been a shortage of Pumpkin Spice Lattes at Starbucks this year, which has left many Pumpkin Spice Latte lovers desperate and depressed. ABC's Nightline investigated the passion for pumpkin in a feature called, "The Great Pumpkin Frenzy." The investigation found that the pumpkin products are about more than just selling pumpkin. It's also about selling the feeling that a new season and the holidays have arrived. Take a look:

Photo: Starbucks
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