Old Spice Enters Men's Hair Care Market
Posted on February 5, 2014
Old Spice is entering the men's hair care market. The company is best known for its deodorant and shaving products. The Procter & Gamble brand is launching Old Spice shampoos, conditioners and styling products.
The names of some of the 2-in-1 shampoo and conditioners include Bulk UP, Swagger, Fiji, Wolfthorn and Pure Sport. Some of the hair styling products are named Deadlock Spiking Glue, Forge Molding Putty, Unruly Texturing Paste and Spiffy Sculpting Pomade.
Old Spice will introduce the new items with a marketing campaign called, "For Hair That Gets Results."