Restoration Hardware Launches Teen Line Called RH Teen
Posted on August 18, 2015
Restoration Hardware, a home furnishings company headquartered in California, has announced the launch of a new teen line called RH Teen. The new concept will offer teens furniture, lighting, linens, decor and more.
RH Teen will have its own 200-page catalog which RH calls a Source Book. It will also be given a dedicated space at Restoration Hardware's design galleries. RH Teen will launch in September. Restoration Hardware also announced a collection called RH Modern in June. RH Modern will also launch this fall with its own catalog.
Gray Friedman, RH chairman and ceo, says in a statement, "Today, teens have tremendous exposure to design through the multiple web and social media platforms and are becoming tastemakers in their own right. We believe that RH Teen represents an opportunity to infuse taste and style into a market that has been underserved. RH Teen is another example of our ability to innovate, curate, and integrate new businesses and quickly scale them across multiple channels - further demonstrating the disruptive nature of our brand."
Restoration Hardware also has a website for RH Teen at rhteen.com. You can request the catalog using a form on the website. The company uses the tagline "Everything you need for every space that matters" for the new brand. Take a look: