Shaun White Gets His Own Gum Flavor, Stride Whitemint

Posted on July 21, 2011

U.S. Olympic snowboarding champion Shaun White now has his own gum flavor. Stride Gum has launched a new flavor, Stride Whitemint, inspired by Shaun White. Shaun White is pictured on the packaging for the gum. White helped select the flavor and was involved with creating the package graphics. The gum costs $1.49 a package.

White says, "Choosing the Whitemint flavor and working with Stride on the creative process has been fun. When Stride approached me about partnering with the brand, I knew it would be a great fit and I'm looking forward to working with them on more exciting things."

Shaun White will also appear in a Whitemint tv commercial this fall.