Starbucks to Raise Prices on Some Coffee Products
Posted on June 20, 2014
The Wall Street Journal reports that Starbucks plans to raise prices on some of its products, including some packaged coffee and beverages. The price increase will go into effect next Tuesday.The WSJ says Starbucks is increasing its prices by under 1% on average per ticket in its stores. Prices for grande-sized lattes and Frappuccinos will not change. Starbucks says the price for a 20-ounce venti cup of brewed coffee will climb to $2.35, which is an increase of 10 cents to 15 cents depending on the store locations. Packaged coffee sold at grocery stores will by 8% on average starting July 21, which is about a $1 a bag. Starbucks is not going to increase prices on VIA or K-Cup products. Prices will also not change on its Seattle's Best Coffee brand.
A coffee rust fungus has been causing prices to rise for smaller coffee companies. The large coffee companies have been able to avoid raising prices. Bloomberg reports that this coffee price increase from Starbucks is related to a drought in Brazil.