Taylor Swift Announces New Partnership With Diet Coke
Posted on January 29, 2013Taylor Swift took to Youtube to announce her new partnership with Diet Coke. Taylor seems a bit subdued in the video. Perhaps she's wondering if she's going to get as much grief as Beyonce has for sponsoring Pepsi? Perhaps the lack of sugar and calories in the drink will shield her from criticism. Take a look:
Diet Coke also issued a release about the partnership, which will include tv, print and online ads and integration with Diet Coke's social media channels. Katie Bayne, President, North America Brands, The Coca-Cola Company, said in a statement, "Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It's one of the many reasons she's the ideal partner to represent our brand."