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Line Friends to Open First U.S. Store in Times Square

Line Friends has announced plans to open its first U.S. store in Times Square this July. Line Friends is an Asian character brand featuring cute bears, ducks, frogs, bunnies and more. It began as stick characters for a mobile messenger application. Read more... April 26, 2017

Crayola to Reveal New Shade of Blue After Retiring Dandelion Crayons

Crayola retired its Dandelion crayon last month on National Crayon Day. The color was celebrated with a large 25 foot tall crayon box in Times Square in New York City. Crayola will reveal its replacement - a new shade of blue - in May. Crayola will ask fans for help in naming the new color. Read more... April 19, 2017

Balloons Fight to the Death in Balloon Bot Battle

Two balloons enter but only one balloon leaves. Balloons battle to the death in the new Balloon Bot Battle game from KD Games. The game will remind some of the classic game, Rock 'Em Sock 'Em Robots. Read more... March 3, 2017

Jackie Chan Walks Oscars Red Carpet With Two Pandas

Jackie Chan walked the red carpet at the 2017 Oscars. He carried two cute stuffed panda toys with him on the red carpet. The pandas wore yellow jackets, gray pants and moon boots. Read more... March 1, 2017

Barbie Dreamhorse Neighs, Walks and Dances

Mattel has an electronic horse for Barbie coming out this fall called Barbie Dreamhorse. The toy horse was unveiled at this year's Toy Fair in New York City. The white horse makes realistic noises and movements. Read more... February 24, 2017

Barbie Hologram Unveiled by Mattel at 2017 Toy Fair

Barbie unveiled Hello Barbie Hologram at the 2017 Toy Fair in New York City. The tiny virtual character lives inside a special projection display box. She is designed to entertain children and act as their personal assistant. Read more... February 23, 2017

New Hatchimals Toys Include Hatchimals Colleggtibles and Hatchimals Glitter

Spin Master's Hatchimals were the big holiday toy hit of 2017. Spin Master has new varieties of Hatchimals coming out this year. Spin Master calls fans of the hatching toys HatchiFans. New toys coming out this year for HatchiFans include Hatchimals Colleggtibles and a Hatchimals Glitter collection. Read more... February 22, 2017

2017 Toy of the Year Awards Announced

The 2017 Toy of the Year awards have been announced. The awards were announced by the Toy Industry Association (TIA) at The Intrepid Sea, Air & Space Museum in New York City. The TOTY Awards also kicked off the Toy Fair, which is currently underway in New York City. Read more... February 20, 2017

Elmoji is a New WowWee Robotic Coding Toy Based on Elmo

Elmo toys are among the most popular toys for young children. A robotic Elmo called Elmoji is on display at the 2017 Toy Fair in New York City. The new toy was developed by WowWee in collaboration with Sesame Workshop. Read more... February 20, 2017

2017 International Toy Fair Opens in New York City

The 114th International Toy Fair has opened in New York City. Toy Fair 2017 has 443,000 net square feet of exhibit space. The toys include everything from board games and dolls to cutting-edge tech toys. Read more... February 19, 2017

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