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Barbie Dreamhorse Neighs, Walks and Dances

Mattel has an electronic horse for Barbie coming out this fall called Barbie Dreamhorse. The toy horse was unveiled at this year's Toy Fair in New York City. The white horse makes realistic noises and movements. Read more... February 24, 2017

Barbie Hologram Unveiled by Mattel at 2017 Toy Fair

Barbie unveiled Hello Barbie Hologram at the 2017 Toy Fair in New York City. The tiny virtual character lives inside a special projection display box. She is designed to entertain children and act as their personal assistant. Read more... February 23, 2017

New Hatchimals Toys Include Hatchimals Colleggtibles and Hatchimals Glitter

Spin Master's Hatchimals were the big holiday toy hit of 2017. Spin Master has new varieties of Hatchimals coming out this year. Spin Master calls fans of the hatching toys HatchiFans. New toys coming out this year for HatchiFans include Hatchimals Colleggtibles and a Hatchimals Glitter collection. Read more... February 22, 2017

2017 Toy of the Year Awards Announced

The 2017 Toy of the Year awards have been announced. The awards were announced by the Toy Industry Association (TIA) at The Intrepid Sea, Air & Space Museum in New York City. The TOTY Awards also kicked off the Toy Fair, which is currently underway in New York City. Read more... February 20, 2017

Elmoji is a New WowWee Robotic Coding Toy Based on Elmo

Elmo toys are among the most popular toys for young children. A robotic Elmo called Elmoji is on display at the 2017 Toy Fair in New York City. The new toy was developed by WowWee in collaboration with Sesame Workshop. Read more... February 20, 2017

2017 International Toy Fair Opens in New York City

The 114th International Toy Fair has opened in New York City. Toy Fair 2017 has 443,000 net square feet of exhibit space. The toys include everything from board games and dolls to cutting-edge tech toys. Read more... February 19, 2017

Jakks Pacific to Launch Smurf Toys Inspired by Smurfs: The Lost Village

Jakks Pacific will introduce a new line of Smurfs toys. The toy are inspired by the new animated film, Smurfs: The Lost Village, which will be released on April 7, 2017. The toys are a collaboration with Leafig Belgium and Sony Pictures. Read more... February 18, 2017

2016 British Toy Industry Award Winners Announced

The winners of the 2016 British Toy Industry Awards were announced this week at a gala even held in Olympia's Apex Room. The annual awards are part of the London Toy Fair. This was the 52nd year for the toy awards. Read more... January 26, 2017

Snuggle Bear Sings and Serenades in Customizable Valentine's Videos

The Snuggle fabric softener brand has launched customizable Valentine's videos starring its teddy bear mascot, Snuggle Bear. The two videos feature the love songs, "(I've Had) The Time of My Life" and "Lovin' You." The videos are called Snuggle Serenades. Read more... January 25, 2017

Build-A-Bear Celebrates 20 Year Anniversary With New Celebration Bear

Build-A-Bear is celebrating its 20 year anniversary this year. They have launched a new bear for the anniversary. It is called the 20th Birthday Celebration Bear. Build-A-Bear will also host parties on the 20th of each month this year. Read more... January 22, 2017

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