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Mattel Launches Misty Copeland Barbie Doll

Mattel has launched the Misty Copeland Barbie doll. The doll is part of the Barbie Sheroes line. Misty is the he first African-American female principal dancer with American Ballet Theatre (ABT). She is a role model to young girls. Read more... May 2, 2016

Build-A-Bear Launches Marvel Bears Including Captain America and Iron Man

Build-A-Bear has added several new Marvel bears to its lineup ahead of the release of Captain America: Civil War on May 6. These new bears include 17-inch Captain America and Iron Man bears. There is also a new line of Marvel Mega Minis. Read more... April 19, 2016

Oscar de la Renta Barbie Doll Launches

Mattel and Oscar de la Renta have collaborated on the Oscar de la Renta Barbie doll. Designer Oscar de la Renta was the first to design for Barbie in 1985. He also designed for Barbie and 1998. The latest doll features a look inspired by the “Something Blue” bridal look. Read more... April 17, 2016

Sanrio Opens Hello Kitty Store at Universal Orlando Resort

A new Hello Kitty Shop has opened at the Universal Orlando Resort. The store is located along Hollywood Boulevard in the Florida theme park. It features specialty merchandise including stationery, home goods, apparel, accessories, plush toys, collectibles and confectionery treats. Hello Kitty will also make regular appearances at the store. Read more... April 14, 2016

Marvel Announces New Black Panther Toys and Merchandise

Marvel has unveiled a new line of Black Panther merchandise including toys, apparel, comics, role-play items and more. Marvel has also released a new Black Panther comic. The character makes his first film debut in Captain America: Civil War, which arrives in theaters in May. Read more... April 11, 2016

April Fool's Day: Juneau, Alaska Renamed UNO in Hasbro Deal

Juneau, Alaska has been renamed UNO in a deal with Hasbro. The deal effect today, April 1st, is described as a landmark naming-rights deal. It features a logo change on the website and social media channels of Alaska's capital city. Read more... April 1, 2016

First American Girl Mega Bloks Playsets Arrive in Stores

Mattel's American Girl and Mega Bloks brands have collaborated to launch the first American Girl Mega Bloks playsets. The new sets include mini figures based on the American Girl Girl of th Year characters. Read more... March 23, 2016

New Beanie Baby Toys from Ty for Easter 2016

Ty has introduced some new plush toys for Easter 2016. The toys include additions to the toy manufacturer's Beanie Boo line. Two of the new toys are named Twinkle Toes the Bunny and Lavender the Lamb. Read more... March 12, 2016

Dancing Chicken Toy Recalled for Loudness But Many Loud Toys Remain on Store Shelves

The comical looking Dan-Dee Chicken Dance Easter Chick is pictured above. Not too many people ever owned this Easter toy because it was recalled in 2013 for posing a hearing damage hazard. Only 1,000 of the toys were sold. Read more... March 10, 2016

Plush Peeps Bunnies and Chicks for Easter

Peeps & Company makes plush version of its Peeps bunnies and chicks candies. These plush toys come in different colors, styles and sizes. Read more... March 9, 2016



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