Unilever Partners With P.F. Chang's For Frozen Entrees
Posted on August 17, 2009Reuters reports that Unilever has partnered with P.F. Chang's China Bistro to launch a line of frozen entrees.
Americans are probably eating too much frozen food already, but these will likely sell well. Some frozen food meals are pretty tasty, such as Marie Callender's frozen dinners and Wolfgang Puck's pizzas. It will be interesting to see how good the P.F. Chang frozen dinners are.Europe-based Unilever, one of the world's largest consumer products companies, said on Monday that it has inked an exclusive licensing deal with Asian-themed restaurant chain P.F. Chang's China Bistro to come up with a line of frozen entrees.
Unilever is already known to have products like Knorr soup and the Bertolli range of Italian frozen meals in its portfolio.
Now the company is diving into the Asian food arena, saying "the opportunity is significant."