40% of iPad Owners Also Own Kindles

Posted on January 4, 2011

Electronista reports that a new JPMorgan study found that about 40% of iPad owners also have a Kindle. The study also found that 23% of iPad owners that don't already have a Kindle are planning to buy one with the next twelve months. It sounds like consumers have decided that the iPad and Kindle are very different devices and it can be useful to own both. Consumers with more disposable income may also be testing out a lot of different gadgets. This could be good news for manfacturers planning to launch tablets and ebook reading devices in 2011.
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