7-Eleven Launches Limited Edition Tropical Red Bull Flavor

Posted on June 19, 2014

Tropical fruit flavored summer edition of Red Bull

7-Eleven is carrying a limited edition tropical fruit Red Bull flavor. The flavor comes in a yellow can and is called Red Bull Summer Edition. It will be sold at 7-Eleven stores in July and August.

Jesus Delgado-Jenkins, 7-Eleven executive vice president, says in a statement, "The Red Bull Summer Edition is another way we can offer a new product, exclusive to us for a limited time only, that makes 7-Eleven a summer destination for our guests. Red Bull is one of our biggest sellers, so this should be an incredible summer offering."

Red, Silver and Blue editions of Red Bull were launched last year containing cranberry, lime and blueberry flavors respectively. The regular Red Bull flavor is not very tasty, so any fruit flavor should be an improvement. 7-Eleven says the limited edition flavor will be priced in line with the regular Red Bull Energy Drink.

Photo: 7-Eleven

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