Alexa Chung Named Face of New Lacoste Female Fragrance

Posted on June 12, 2010

Alexa Chung Lacoste

Alexa Chung will be the face of a new female fragrance from Lacoste. Lacoste did not give any details about the new fragrance, except that it will launch in January 2011. Alexa said, "I'm very flattered that Lacoste invited me to model for its new female fragrance. I've always liked Lacoste's casual chic image, so I'm excited to be representing the brand in this new campaign."

Lacoste said about Alexa Chung, "Her youthful charisma, witty persona and chic individual style make Alexa an intuitive fit with the Lacoste brand and the perfect inspirational model for its young female fans."

Photo: Lacoste