Alicia Keys is the Face of Givenchy's New Dahlia Devin Fragrance

Posted on June 20, 2014

Alicia Keys is the face of Givenchy's Dahlia Devin fragrance

Singer Alicia Keys is the face of Dahlia Devin, a new fragrance from Givenchy. The new fragrance will arrive in stores this September. Alicia will make an appearance at Macy's Herald Square flagship on September 2nd to launch the fragrance. The fragrance campaign is Alicia's first beauty campaign.

WWD says Dahlia Devin has notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood. It was developed at in-house at Givenchy by Fran├žois Demachy. Demachy also developed Givenchy's Dahlia Noir fragrance.

Alicia tells WWD, "This scent is grounded, but still has a femininity that is very earthy, and I love that." Alicia calls Givenchy designer Riccardo Tisci a personal friend. She also told WWD, "Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she's raw, but she's powerful - and that's who I believe I am, too."

Photo: Givenchy