American Greetings Acquires Watermark Publishing

Posted on March 5, 2011

American Greetings Corporation announced that its European subsidiary, UK Greetings Ltd., has acquired Watermark Publishing Limited. Watermark is a UK greeting card company, established in 1990. It has approximately $40 million of annual revenue and employs about 250 associates.

Gary Rowley, chief executive officer of UK Greetings Ltd. said, "We are delighted to announce the acquisition of Watermark Publishing Limited and welcome them into the UK Greetings family. For many years we have watched and admired the creativity of Watermark. Their product has a unique style and tone that resonates with the consumer. Moreover, we believe that their greeting cards complement our current product offering and support our broader product leadership strategy."
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