American Greetings Launches Cards With Dancing Characters

Posted on August 25, 2010

American Greetings LogoAmerican Greetings has launched a line of greeting cards called Dance Machine. The cards feature dancing characters. The bobble head characters "dance" along to a festive song. American Greeting says the characters spring to life as soon as the greeting is opened revealing mobile arms and legs that move in rhythm to the music.

"Music cards are popular with our consumers because they add that extra celebratory element, and with Dance Machine we wanted to take that to the next level," said Mary McClain, creative director of new product concepts at American Greetings. "The cards are a lot of fun because they offer that great initial surprise and then a hilarious punch line as the character wraps up their unique dance."
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