American Greetings Launches Live Greetings App

Posted on January 23, 2014

American Greetings Live Greetings App

American Greeting has launched its Live Greetings app. The app brings the greeting card company's cards, such as the Yakety Yaks cards, to life as digital experiences. Customers can personalize digital cards with personalized voice messages (up to 30 seconds long) using the app. The free app can be found here on itunes.com and here on Google Play.

Eliza Wing, director of digital brands at American Greetings, says in a statement, "The convenience of an app that allows users to send both a card and a personalized voice message, through the ease of their phone, is ideal. Recognizing that smart phones are integral to our consumer's lives and knowing the power of receiving a personalized voice message on ones' special occasion, Live Greetings brings it all together and takes making meaningful connection to a whole new level."

The app can also be synched with your Facebook reminders to help keep from preventing an important birthday.

Image: American Greetings