April Fool's: Cheetos Launches Cheeteau Fragrance

Posted on April 1, 2014

Cheeteau by Chester a new fragrance from Cheetos


Frito-Lay's Cheetos brand has announced the launch of Cheeteau, a new cheddar-scented fragrance. Cheetos also describes Cheeteau by Chester as being "dangerously cheesy." Another ad for the fragrance shows a man covered in melted cheese. Cheetos also created a video campaign for the fragrance. Take a look:



Man covered in melted cheese in new Cheeteau by Chester fragrance campaign


Photos: Frito Lay


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