Aurora World Launches My Little Pony Plush Line
Posted on April 3, 2013
Aurora World has signed a new licensing deal with Hasbro and announced the launch of a new line of My Little Pony plush toys. Aurora and Hasbro partnered last year for a line of Raggedy Ann and Raggedy Andy dolls. The new My Little Pony collection includes twelve small ponies each with a cute personalized carrying bag and six soft plush ponies. The ponies range in price from $15 to $20.
Michael Kessler, Aurora’s senior vice president of sales and marketing, said in a statement, "We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors. The line is designed to appeal to all ages that embrace the My Little Pony brand."
The plush toys will be sold at auroragift.com and in specialty stores.