Babies R Us Partners With The Bump

Posted on January 18, 2014

Babies R Us has announced a partnership with The Bump, a pregnancy and parenting website from XO Group Inc. The deal will include offering TheBump.com visitors direct access to Babies R Us Registry via a patented registry search tool on TheBump.com. The deal also includes a cross-promotional program. Babies R Us says the partnership will "continue to evolve and develop over time."

Peter Reiner, Senior Vice President, Marketing, Toys R Us, said in a statement, "When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies R Us and The Bump throughout their journey to motherhood. Through this partnership, we are pleased to extend the reach of our Babies R Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."
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