Baby Genius Shoes in the Works
Posted on September 5, 2010Baby Genius, which began as an edutainment brand of CDs and DVDs for infants and toddlers, is exapnding into shoes. Pacific Entertainment Corporation has signed a new licensing agreement with United Legwear for the manufacture and distribution of infant and toddler soft-soled shoes featuring Baby Genius characters.
This agreement follows on the heels of a deal announced in April 2010 granting United Legwear a license to manufacture and distribute Baby Genius-themed infant and toddler products. United Legwear plans to introduce the first products in Spring 2011.