Bang & Olufsen Unveils Redesigned Store Concept

Posted on April 16, 2014

Bang and Olufsen unveils new store concept at Madison Avenue NYC store

Bang & Olufsen has unveiled its redesigned store concept at its Madison Avenue showroom location in New York City. The Danish brand says that the store concept was designed to convey a "luxurious and welcoming atmosphere." The 1400 square foot showroom is located on 600 Madison Ave. It includes a dedicated speaker wall that showcases the brand's bestselling speakers. Another more private section of the store lets you view films on the brand's flatscreen technology. Another store section, called B&O Play, lets you try headphones and portable sound systems.

Kathy Thornton-Bias, President of Bang & Olufsen America, Inc., says in a statement, "The new store concept features a luxurious and welcoming atmosphere, and the interior has been designed to captivate curiosity as you move through the store. This store concept will provide the perfect platform to interact and engage in the Bang & Olufsen universe of magical experiences."

Bang & Olufsen says the store concept will be implement next in its other New York City stores and a handful of other U.S. locations.

Photo: Bang & Olufsen

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