Barbie Hologram Unveiled by Mattel at 2017 Toy Fair

Posted on February 23, 2017

Hello Barbie Hologram

Barbie unveiled Hello Barbie Hologram at the 2017 Toy Fair in New York City. The tiny virtual character lives inside a special projection display box. She is designed to entertain children and act as their personal assistant.

Hello Barbie comes to your attention with the command "Hello Barbie." Her skin tone and outfits can be changed. You can choreograph her dance movies. She can obtain information for you such as the weather. She can play songs and act as a reminder service. She can respond to questions like Google Home or Amazon Echo.

Hello Barbie is expected to cost under $300 and be available this fall. Wired reports that Mattel isn't saving Barbie's recordings to its servers and will use 256-bit encryption to protect voice queries.

The demonstration at the Toy Fair featured a large version of the virtual character. CNET's Bridget Carey says Mattel has not yet revealed all of Hello Barbie's functions. Take a look:

Photo: Mattel
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