Baz Luhrmann Directs Erdem x H&M Campaign Film

Posted on July 14, 2017

H&M and Erdem announcement

H&M has announced that its next designer collection will be with the London based Erdem. The collection will arrive in stores on November 2, 2017. H&M says Erdem will reinterpret design themes from past collections as well as play with prints and textiles for the H&M capsule collection.

Erdem said in the announcement, "I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It's also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time."

H&M also announced that Biz Luhrmann created a short film to promote the upcoming collection. Luhrmann says, "For me fashion is always about more than just clothing, it is a form of expression - a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection."

Here is the entertaining and visually stunning short film.



Image: H&M


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