BCBG Max Azria Announces Plans to Launch Intimates Line

Posted on February 16, 2013

BCBGMaxAzria LogoBCBG Max Azria has announced plans to launch an intimates line. The new line, BCBGeneration Intimates, is the result of a licensing agreement between BCBGMaxazria and Trimera Group. The collection is set to launch in fall 2013. The collection will be previewed at WWD Magic next week.

The colors and prints for the intimates will be influenced the BCBGeneration ready-to-wear line. The underwear collection includes super lightweight pieces with sporty lace, allover jacquards and fashion driven color blocking. Prices will range from 3/$30 for table pants and $42 for bras. Loungewear pieces include lightweight french terry, micro-modal spandex and cotton stretch with estimated retail prices ranging from $29 to $60.

The lingerie news follows shortly after the BCBG Max Azria group announced plans to partner with the Camuto Group to launch Herve Leger by Max Azria footwear. The footwear collection also comes out this fall with prices between $700 and $1200.

Image: BCBG Max Azria

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