Behati Prinsloo is the Face of I Am Juicy Couture Fragrance

Posted on June 26, 2015

Behati Prinsloo in I Am Juicy Couture campaign

Behati Prinsloo is the face a Juicy Couture's new fragrance. The fragrance, I Am Juicy Couture, is described as a mix of gardenia and cashmere woods. Other notes include raspberry, pomelo and passion fruit.

Behati wears a black dress in the print campaign and short video. The campaign video says "I am not typical" and "I am not ordinary" in bold all-caps letters as Behati poses with flowers and the fragrance bottle.

Photo: Juicy Couture