Beyonce Unveils Ivy Park Activewear Brand

Beyonce has unveiled her new Ivy Park activewear brand with a new video and website launch. The new brand is part of a joint venture between Beyonce and Arcadia Group's Sir Philip Green. The collaboration was first announced nearly two years ago.

Elle UK reveals that the large collection will contain over 200 pieces. It will include clothes and shoes for dancing, fitness and different types of sports. The collection will sold at stores including Topshop, Selfridges, Net-A-Porter and Selfridges. It will arrive in stores on April 14.

Beyonce is pictured climbing upside down on a rusted looking version of monkey bars in one of the new images released. Expect more photographs like this as the new video shows Beyonce being very active in her new line.

Ivy Park says it is "is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field."

The Ivy Park collection has a new website at ivypark.com. Beyonce stars in the Ivy Park video. She talks about discipline and motivation as she runs on the treadmill, jump ropes, runs and swims. She also explains how Ivy Park gives her strength. Take a look: