Birchbox Launches LOC Makeup Brand

Posted on October 17, 2015

Birchbox LOC collection for Fall 2015

Birchbox, a beauty products retailer, has announced the launch of its first makeup brand, LOC. The name LOC stands for Love of Color. Birchbox collaborated with YouTube beauty star Tati Westbrook to select shades for the upcoming season.

The LOC launch collection for Fall/Winter 2015 features two products, Vibrant Matte Lipstick ($8 each) and One & Done Eyeshadow Stick ($10 each). The products are available in multiple colors. Five value sets are also available for the new products that range in price from $18 to $46. The LOC products can be found on

Photo: Birchbox