Bruce Willis and Fred Armisen Star in Honda's Hugfest Super Bowl Ad

Posted on February 2, 2014

Bruce Willis and Fred Armisen star in Honda's hugfest Super Bowl ad

Bruce Willis and Fred Armisen starred in Honda's Hugfest Super Bowl ad. Bruce Willis shared a message about car safety in the ad, which aired in the third quarter. He started out by saying, "Great game, right?" It wasn't a great game, but Willis's message was well received. He asked everyone to look around and hug their friends and family members. Some people on Twitter even started sharing their #hugfest photos after the ad aired. Fred Armisen tightly hugging Bruce Willis made the Super Bowl ad funny as well as warm. Bruce told Fred, "That's a great hug." Fred didn't want to let go. Take a look:

Photo: Honda

More from Shoppers Shop

  • Kaia Gerber Stars in Penshoppe Denimlab 2017 Campaign

  • Amazon Prime Day 2017 Will Run 30 Hours Starting July 10th

  • Bella Hadid Models Bulgari Fall/Winter 2017 Serpenti Handbag Collection

  • NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim

  • Grizzly Bears Help Test Durability of Outdoor Products

  • Style Dotcom Site Now Forwards to Farfetch