Burberrry Launches Redesigned Flagship Store at 121 Regent Street in London

Posted on October 6, 2012

Redesigned Burberry 121 Regent Street

Burberry has unveiled a redesigned version of its world flagship store at 121 Regent Street in London. The upgraded store features bespoke bronze lanterns, beautiful stone staircases and handcrafted oak flooring. The Guardian reports that the store also has many interactive elements, including chips embedded into clothing so the store's interactive mirrors can turn into personal digital screens that show customers fashion clips about the items. The store also has a huge screen on the main floor and 420 speakers for live music. Take a look:

Photo: Burberry