Calvin Klein Named Exclusive Apparel Partner for Justin Bieber's World Tour
Posted on March 11, 2016
Justin Bieber will be spending a lot more time in his Calvins. Calvin Klein has been named the official exclusive apparel partner for Justin Bieber's Purpose world tour. The tour commenced on March 9th in Seattle, Washington.Justin Bieber also stars in the Calvin Klein Spring 2016 campaign. Calvin Klein released new images of Justin Bieber that say, "I bieber in #mycalvins." It appears bieber is now a verb. It must mean to act like Justin Bieber. This includes wearing your hat backwards and not pulling your pants up all the way. It is clear part of the reason he does not pull his pants up completely is to show off the underwear brand label.
Calvin Klein brand will be highlighted in a different segments of each concert. This includes video footage of Bieber from the Spring 2016 Calvin Klein campaign. Bieber and his back-up dancers will be wardrobed in Calvin Klein apparel for a segment of his live performance. Calvin Klein will also have an added presence at select tour locations. There will also be a limited edition Bieber Calvin Klein zine.
Bieber says in a statement, "I'm thrilled to continue my relationship with my friends at Calvin Klein on the tour. Calvin Klein is an iconic brand and it's been a dream come true to work with them."
Justin Bieber's latest album Purpose has sold over 7 million copies worldwide. Calvin Klein says it also has resulted in three #1 singles.