Campbell Soup Company and Food Bank of South Jersey Launch Just Peachy Salsa
Posted on August 3, 2012
Campbell Soup Company and the Food Bank of South Jersey (FBSJ) have launched Just Peachy, a salsa made from New Jersey peaches. The new product is expected to raise more than $100,000 and deliver a sustainable revenue stream for the Food Bank of South Jersey's hunger relief programs.
Campbell's culinary and product development teams created the recipe for the salsa, which uses some of the 850,000 pounds of blemished peaches grown by farmers in the Eastern ProPak Farmers' Cooperative of Gloucester County, N.J. Because of their size and blemishes, these peaches cannot be sold and would ordinarily be discarded. Campbell is donating product costs and has engaged hundreds of employee volunteers to help make and package the salsa.
The recipe for Just Peachy salsa uses nearly half a pound of fresh peaches per jar and also includes crushed tomatoes, jalapenos, onions, cilantro and garlic. The salsa can be purchased on the FBSJ's website at foodbanksj.org.